Hello there,
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What does it take to keep a pulse on innovation and look around corners? It certainly demands proactive effort. At Mastercard, we actively seek out and engage with promising startup companies across a broad range of technology domains. Since the Start Path startup engagement program was founded in 2014, we’ve worked with more than 380 FinTechs from 54 countries in related areas such as small business, open banking, digital currencies and beyond. These companies spend several months in the program working closely with Mastercard teams around the world to receive stage-relevant support, enterprise readiness training, mentorship, and introductions to
prospects to grow their businesses.
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Last year I advocated for AppyWay’s application to join the Start Path Emerging Fintech program and was delighted when the company joined in October. Unlike most FinTechs, AppyWay could also be described as a “GovTech” and much of our work with the management team over the past five months has been to bring the company and its capabilities to the attention of our public sector contacts and customers in local authorities and national governments. We’ve also found opportunities to spotlight the company on stage at our UK fintech forums and enabled them to establish new contacts with peer FinTechs as well as with our larger financial institution
customers.
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Working with AppyWay has been a useful mechanism to get colleagues and customers thinking about value creation in and around the kerb on busy city streets in ways that go beyond straightforward digital payment use cases (e.g. pay to park). We’ve engaged with teams within city governments about the broader benefits of digitization such as reduced operating costs and reduced congestion, and we’ve had interest from our automotive industry partners in how future vehicles – including fully autonomous ones – might be equipped with the data and interfaces they need to pay for kerb access directly, without driver involvement. A future in which most
vehicles on major city streets are fully autonomous and operating in shared mobility fleets – picking up and dropping off consumers as needed – isn’t a certainty, however it is plausible and would have substantial implications for street management and digital payments if it becomes a reality.
The collaboration over the last five months has been constructive and mutually beneficial for Mastercard and AppyWay. We’ve been exploring what that future might hold and look forward to continued partnership beyond the Start Path program.
Will Judge
Vice President, Global Automotive Partnerships
Mastercard
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Kirklees Council joins our forward-thinking council roster
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We’re thrilled to welcome Kirklees Council to AppyWay’s forward-thinking roster of Traffic Suite customers! Kirklees Council has achieved a remarkable milestone by becoming AppyWay’s fastest client onboarding yet. Building from the foundations of exceptional partnership working and open dialogue, they have transitioned from a text-based system to our digital map-based traffic regulation order (TRO) management solution, within 9 weeks.
Read more ->
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The public invest in the parking revolution through Crowdcude
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Recent government legislation on Digital Roads mandates that all authorities embrace the digital kerbside. Fortunately, AppyWay has spent the past decade building their technology precisely for this moment. Today, this unique platform is strategically positioned to capitalise on this digital revolution and scale across the UK and beyond.
Read more ->
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![Change isn't coming, it's here now with the NPP Change isn't coming, it's here now with the NPP](https://content.app-us1.com/cdn-cgi/image/dpr=2,fit=scale-down,format=auto,onerror=redirect,width=650/rMDEQ/2024/03/27/6bffdbd7-181d-493e-90a1-fb36601ede50.png) |
Catch Dan Hubert at Traffex
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Speaking on "Unlocking the Full Potential of TRO digitisation for Local Authorities" with our friends at the DfT and Traffic Suite customer Lambeth Council.
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Register here ->
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![$80m in funding available to improve US air quality $80m in funding available to improve US air quality](https://content.app-us1.com/cdn-cgi/image/dpr=2,fit=scale-down,format=auto,onerror=redirect,width=650/rMDEQ/2024/03/27/a336ca32-5a96-4aae-a259-219e2d287a8f.png) |
AppyWay chats with Smart Cities World
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We shared with Smart Cities World some exclusive insights into our plans to scale domestically and internationally, including across the pond.
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Read more ->
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